Labels for wine cans

A new trend: wine in cans

Perfect for a picnic or festival, to test wines without committing to a whole bottle, or to have the equivalent of a glass or two without worrying about finishing the rest of the bottle. Canned wine is definitely in vogue because of its convenience.

Already popular in the U.S. since 2016, they haven’t stopped gaining popularity. A growing market means growing competition. It’s time to set yourself apart from the competition.

Durable and recyclable

What is sustainability? According to the dictionary :

“Causing little or no damage to the environment and therefore able to last for a long time”.

Supporting sustainability is not only important for the planet, but also for better connecting with consumers. Did you know that every year, around 9.591 billion aluminum beverage cans are produced in France, 75% of which are recycled?

Recycling aluminum wine cans not only saves energy and natural resources, but also reduces pressure on landfill sites.

Aluminum cans recycled in France are melted down and transformed into aluminum ingots, which are then used to manufacture new cans. This is known as closed-loop recycling, as old cans come in and the metal needed to make new cans goes out. A used can, if recycled, could be back on the shelf as another can in just 60 days!

Wine cans are also significantly lighter than glass bottles, which means lower fuel consumption. This means that, once in circulation, experts say it’s easier and more energy-efficient to recycle aluminum than glass. All in all, recycling a can consumes 90% less energy than recycling a glass bottle.

Wine can labels

Custom printing of wine can labels on rolls is an extremely cost-effective way of branding your beverages. Printing directly onto cans using a method known as screen printing is usually quite expensive for short runs; digital label printing offers a flexible solution.

Thanks to digital printing, we can produce your labels with reduced CO2 emissions and without using chemically treated printing plates. As the printing machine doesn’t require long lead times, it only works when it’s actually producing.

Polypropylene can labels (PP film)

Polypropylene is an impermeable polymer material widely used in the beverage industry. Polypropylene is available as white, silver or clear film, all suitable for printing high-quality wine can labels. White PP film is suitable for high-impact color printing and graphics. Silver and transparent materials can be used to create a “no-label” look. These substrates can be used to simulate the screen-printing technology mentioned above. So, not only is canned wine a practical alternative to traditional glass bottles, but the labels can be just as creative and dynamic as conventional wine labels.

For a brilliant print, we also offer the option of printing an opaque white (HPI-White) layer on the labels as an undercoat, if it is included in your print file.

Any questions? You can reach us by phone on +33 (0)4 81 68 19 73 or by e-mail at info@ labelletiquette.fr. We’ll be delighted to help!