Personalized labels

Custom labels for the B2B sector

Personalized and individualized products have long been an effective marketing tool, and companies have recognized the possibilities and benefits of this approach to the customer. Today, products can be designed and tailored to meet specific customer expectations and address them in a direct, individual and personal way. Personalized labels from labelletiquette.fr help you to create a very specific bond with your customer, to address them personally and thus convince them to buy your product.

Personalization is in

The best-known example of personalized bottle labels and different names on the product is Coca Cola. Ferrero achieved similar notoriety with its Nutella campaign, in which individual labels with names and barcodes were put on jars of the famous spread. For other manufacturers, customers can now individually compose their favorite chocolate (Chocri) or muesli (MyMuesli). Adidas and Nike supply sports shoes whose design, color and pattern can be freely chosen.

Personalization types

Thanks to digital printing, products can be personalized easily and in many different ways. Here are just a few of the possibilities:

1. Miscellaneous names

One possibility for personalization is to print a different name on each product. This will activate the collector’s passion in your customers, because who wouldn’t love to have a soft drink with their own name on it? To print the different names, we need a list of all the names from you, from which we then generate the different labels.

2. Barcode / QR code

Another personalization option is to affix a special code containing individual data, such as a barcode or QR code, to the packaging. This code can then be scanned and takes the customer to a specific web page, plays a video, provides further product information or performs a particular action.

3. HP Mosaic

HP Mosaic is a personalization software program that generates numerous individual variations on a fixed basic model. No two labels are the same! The resulting unique designs allow you to address your customers individually, focusing all attention on the product and anchoring it firmly in people’s minds.

4. Augmented reality

Augmented reality has been a hot topic for some time now. This new technology is also becoming increasingly popular and used in the packaging industry. Labels, for example, can be provided with a code that can then be scanned using the appropriate application, transporting the customer into another world.

Our supports

In principle, all products or product packaging can be personalized with an individual label. For your self-adhesive labels on a roll, you’re free to choose the appropriate substrate for your personalized label from our wide range of papers and films. Do you want your label to catch the eye? Then choose one of our finishes, such as hot foil stamping or embossing. Take a look at our material overview to choose the ideal substrate for your personalized labels, depending on the product and your requirements. If you have any further questions, please contact our customer service department. We’ll be happy to advise you in detail about our materials.

Customization even for small runs

As specialists in B2B self-adhesive labels, the labelletiquette.fr team thought about how to implement the idea of personalization at the lowest possible cost. We also wanted to offer this creative option to companies that handle smaller print runs than the large groups mentioned. Personalized labels are the ideal solution for personalizing products quickly and cost-effectively, without costs spiraling out of control.

Labels on sheets cannot be personalized by default. If you nevertheless need personalized labels on sheets, the order is created as a classic roll label–in sheet format–and then manually cut into individual sheets. Please note that this involves additional costs.

Our reference customers

We’ve already completed some superb projects with great commitment, passion and quality. That’s why we’re proud of the diversity of our satisfied customer references.

Any questions? You can reach us by phone on +33 (0)4 81 68 19 73 or by e-mail at info@labelletiquette.fr. We’ll be delighted to help!