SoapNskin

Case study: soapNskin

The soapNskin story began with 2 long-time friends: Samar and Rabia, who were frustrated to find only expensive products on the cosmetics market that failed to live up to their promises. So they researched botanical extracts, natural bases, butters and essential oils to create their creams, soaps and shampoos. This is how soapNskin came into being.

The soapNskin brand stands for simple, minimalist products, just like their natural, chemical-free soaps. To convey these values, soapNskin has opted for simple, elegant (and recyclable) packaging for their cosmetics, and adopted the same vision for their labels.

“We really like the labels on our products and consumers really like the look of our brand!”

Rabia, soapNskin

soapNskin label design

“It was extremely important, despite our small budget, to have quality labels that reflected the values of our products,” confides Rabia, co-founder of soapNskin. “In a completely saturated market, our labels had to stand out from the competition.

From the colors to the font, soapNskin labels exude elegance and simplicity, yet remain affordable for consumers looking for quality products without exorbitant prices. The low cost of packaging (from label printing with labelletiquette.fr to the price of the bottles) means savings that directly benefit consumers, and makes it possible to offer a brand of natural products accessible to all.

Labels for cosmetics

Cosmetics labels are unique in that they have to withstand the oily hands caused by consumers’ use of soaps and creams, and must also be water-resistant as they are most often used in the shower or bath.

This was the main technical feature soapNskin was looking for in their labels.

The PP material offered by labelletiquette.fr and chosen by soapNskin is resistant to the oil and mildew that proliferate in hot, humid bathroom environments. The matte lamination adds a touch of finesse and softness to the touch, and elegantly preserves the label’s design.

Varied printing in small runs

soapNskin sells shampoos, hand and body soaps and body moisturizers, all packaged in bottles of different shapes and sizes. Each product comes in a variety of fragrances, with different colors and text to distinguish them from one another.

soapNskin consulted a number of label printers who found themselves unable, within their budgets, to produce labels that were completely different in terms of size, shape and design, and in small runs. The labelletiquette.fr approach fully convinced them.

“Our biggest concern was that we couldn’t commit to large print volumes,” says Rabia. “Most label printers have a minimum number of orders and are not able to adapt to the problems faced by start-ups.

This is the key advantage of digital printing: being able to print small runs, with different designs, in one go. Our digital printing offering is the perfect solution for start-ups looking to print product labels and promotional stickers, and proved to be exactly what soapNskin needed.

Online printing with labelletiquette.fr

“Payment was made very easily directly on the labelletiquette.fr online portal. We received notifications as soon as our labels went into production, and when they were shipped, everything went very smoothly!”

“We’ve really succeeded in creating carefully handcrafted products with beautiful packaging,” says Rabia. “We really love the labels on our products and consumers really appreciate the look of our brand!”

Would you also like to share your customer story?

Answer the following questions and send us your answers, photos of your team and photos of your products.

1. What’s your story? Briefly introduce your company and product.
2. How did you come up with the label design, and what’s so special about it?
3. Which label medium did you choose and why?
4. Have you encountered any challenges/difficulties in getting the perfect label?
5. Why would you recommend labelletiquette.fr as a printing partner?

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