Organic Pep's
Organic & Elegance. Born from the friendship of three passionate people, Organic Pep's reinvents organic juices with authenticity and refinement. From the selection of fruits to their new design, the brand combines quality, naturalness and aesthetics. Find out more about the company, the product and the label.
The story
Organic Pep’s is the brainchild of 3 childhood friends who wanted to bring a breath of fresh air to the organic drinks market. Their adventure began modestly in a small room, where they pressed their own fruit to create unique juices. Their juices were carefully prepared by hand, using only fresh, organic fruit. The brand’s growing success posed a few challenges. The three friends found themselves overwhelmed by the growing demand for their handcrafted juices, so they outsourced the production line to a local producer. Over time, Organic Pep’s became a benchmark for quality fruit juices. People have turned to the brand for its transparency, commitment to natural ingredients and respect for the environment. Organic Pep’s juices have become a genuine invitation to discover new flavors and the quest for a healthy lifestyle.
The design
For the start of the 2023 school year, OP’s has completely overhauled the brand, with a new graphic charter, new visuals, new bottles and new labels.
We’ve chosen more sober, elegant designs, aimed at a high-end clientele. Shades of white and black are used, along with harmonious, colorful fruit shapes.
The support
For the labels, we chose the material Papier Blanc Mat Premium 121 g – Adhesive Plus (FSC® Mix Credit) for better resistance to humidity. For the visuals, we opted for a transparent hot foil stamping, in keeping with our desire for sobriety and elegance. The hot foil is used on the brand name as well as on the fruit, giving them a glossier appearance and a slight relief.
The success
Today, the Organic Pep’s brand can be found in numerous hotels, cafés, restaurants and organic grocery stores in the Paris region. Their success testifies to the importance of a shared vision and the friendship that has enabled three young entrepreneurs to turn their passion into a thriving business.
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