Le Magicien Bio

The story

Created by a passionate magician, “Le Magicien Bio” unveils to the world an enchanting collection of magic potions. These liquid delights, infused with the virtues of plants and the freshness of fruit, are the fruit of a carefully crafted artisanal production in the Nouvelle-Aquitaine region of France.

Combining well-being and ethics, “Le Magicien Bio” is firmly committed to nature and bodily well-being. Each potion, certified 100% organic, is an invitation to enjoy the best of nature without compromise: low in calories, with no added sugars, sweeteners or preservatives. They offer a healthy, refined alternative to traditional non-alcoholic beverages, while awakening the taste buds to new flavors.

The “Rêves” potion was awarded the prestigious “Best Organic Product” label in 2022, attesting to the irreproachable quality of their offer. Whether in a convenient 33 cL format or a generous 1L bottle, each potion promises a taste escape.

With six emblematic flavours – Happiness, Mental, Relaxation, Dreams, Energy and Love – “Le Magicien Bio” invites you on a unique sensory journey, where every sip is a source of magic.

The design

To infuse consumers with magic, the product design had to transcend the ordinary. It was essential that, from the very first impression, the world of Le Magicien Bio was revealed. Inspired by the traditional labels of potions and elixirs of yesteryear, the design has been modernized to meet contemporary aesthetic expectations.

The vision was clear: to create labels so enchanting that customers would be encouraged to keep the bottles as decorative objects, adding a touch of enchantment to their surroundings. On close inspection, the attention to detail is obvious: each plant in the potions is finely illustrated, offering a glimpse into the essence of each concoction. The touches of hot foil stamping, added to highlight the unique cut of the labels, also reinforce the product’s premium appearance.

So Le Magicien Bio is not just a potion, but an experience, an invitation to a world of magic and mystery.

The label

For the labels, we chose WW4031 90 g White Rustic Paper – Water-soluble Adhesive (FSC® Mix Credit) with a Brilliant Gold hot foil finish. This paper base is ideal for beverage labeling, and the water-soluble adhesive makes it easy to remove the label and reuse the returnable bottle.

What’s more, all 6 versions of labels for the different potions were printed in a single order, enabling us to obtain a lower price than if they were ordered separately.

And during the ordering process, you can select the core size, the number of labels per roll and the winding direction, so that the label rolls are perfectly adapted to the constraints of the labeling machine.

Read more

Find out more about Le Magicien Bio on its website and on instagram.

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