Heuliad Bretagne
Creation & Brittany. Born from the imagination of Élise, a passionate emulsifier, Heuliad Bretagne brings together natural cosmetics, artistic inspiration and Breton roots. Between seascapes, graphic lines and labels designed to last, the brand asserts a creative identity. Discover Heuliad skincare products and labels.
The story
Heuliad in Breton means “that always leads to a sequel”. Whether it’s a film, a novel, an episode, a cycle…
It’s also a nod to Élise’s immoderate taste for cinema, writing and stories. Heuliad is a brand of ecological cosmetics created in Brittany, the land of legends!
“I’ve been an emulsifier since 2010, imagining natural cosmetic formulas to nurture self-esteem and create personalized skincare creams, in our own image.” Élise creates creams for beauticians, under their own brand name, who are looking for the best care for their clientele and to build loyalty through rare, high-quality cosmetics.
“The creams I imagine are lived, surprised and sublimate our femininity. They challenge us to be ourselves. Tell me what cream you wear, and I’ll tell you who you are…”
The design
For the packaging of the “Heuliad Bretagne” range, Élise was inspired by Brittany, the landscapes she sees on a daily basis on the Gâvres peninsula, where she works. She also scours Pinterest for inspiration on today’s colors, moods and styles, or how to modernize vintage.
The label
Élise wanted stripes for the design of her labels, stripes she particularly appreciates for their evocation of Brittany and of a marked, atypical fashion style that smells of the sea at first glance. “We are the artists of our own lives, so I like to use drawing, watercolour and script writing to inspire an artistic and personal touch in everything I create. She hopes to inspire people to make their own creations, to bring the world to life as we imagine it, right where we are.
The labels, with their personalized design that makes you want to go on vacation in Brittany, are produced on PP film: “I choose vinyl labels to meet the regulatory constraints of the cosmetics sector: they have to be water and oil resistant, as well as UV resistant, and be used over several months,” explains Élise.
Read more
Find out more about Heuliad Bretagne on its website and on instagram.
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