Create a label to showcase your wines

1. Create a visually appealing label

The appearance of the label is crucial. It must be aesthetically pleasing, with colors, illustrations and typography that reflect the style and essence of your wine. A neat, artistic label can captivate the consumer’s eye.

2. Highlight the name of the wine

Make sure the wine name is clearly visible and legible. Choose an appropriate font that matches the character of the wine. You can even make the wine name stand out with a digital spot varnish.

3. Highlight the vintage

If the vintage is an important factor for your wine, highlight it on the label. Some consumers look specifically for wines from a particular vintage.

4. Use evocative images

Images or illustrations on the label can evoke the terroir, history or character of the wine. A well-chosen image can arouse the emotions and interest of consumers.

5. Include relevant information

In addition to the wine name and vintage, the label can include useful information such as region of origin, grape variety, alcohol percentage, and a brief description of the taste profile.

6. Be consistent with your brand

Make sure the label reflects the personality and image of your wine brand. If you have a particular story or philosophy behind your wines, share it on the label. Call on our design service.

7. Differentiate your product ranges

If you have several wine ranges, make sure that each label is distinct and reflects the characteristics of each range. This will help consumers make informed choices.

8. Mention any distinctions or awards

If your wines have won medals or awards, include them on the label. This can enhance the credibility and appeal of your wines.

9. Legal information

Make sure you comply with all legal regulations concerning wine labeling, including mandatory label information. Make sure you also comply with the new EU regulations (2021/2117).

10. Test your label

Before finalizing the label design, test it with target groups to gather feedback on the visual appeal and information provided.

The label on a bottle of wine is often the first point of contact between a consumer and your product, so it’s essential to give it special attention. A well-designed label can help tell your wine’s story and pique the interest of potential buyers.

Find out more about our wine labels.