Brasserie de l'Antidote
Mountain & Character. Born in the heart of Savoie, Brasserie de l'Antidote creates organic beers inspired by altitude and nature. With its sober graphics, alpine roots and commitment to reuse, the brewery creates authentic, responsible products. Find out more about the company, its beers and its labels.
The story
Our craft and organic brewery, created in 2019, is located in the village of Bozel at an altitude of 850 m, right in the heart of Savoie, in the Vanoise region. It all began in 2015 when Maxime, the founding brewer, was doing a winter season in New Zealand. His roommate was brewing beer at home, and it was there that he discovered, very briefly, the world of home brewing. On his return to France, a mountain accident put him under house arrest for several months. He then decided to invest in his first brewing kit to make his first beers in the middle of his living room. Three years and a few hundred liters later, thanks to his entourage and a lot of elbow grease, the brewery was up and running in less than a year, and in December 2019 the first Antidotes made their appearance.
Today, the permanent range includes 6 different beers: Antisèche (Blonde), Antigel (Blanche), Antitrust (Triple), Antirouille (IPA), Antimatière (Brune) and Morning Glory (Blonde au gingembre). The brewery also offers a seasonal beer and an ephemeral beer that change throughout the year.
“To be able to return bottles for reuse, we were asked to meet very strict specifications regarding the labels, and the labelletiquette.fr team enabled us to make this change successfully.”
Brasserie de l’Antidote
The design
We chose a triangle to represent the spirit of the mountains, being in the middle of the Alps it represents well the environment in which we work. In the background, you can see a small hop flower with its leaves, I think you can guess why a hop flower. The sobriety of the label was very important to us, as was the company logo. Also, each color corresponds to a type of beer.
The label
We recently switched to labels with water-soluble adhesive, using the material Papier Vergé Blanc WW4031 90 g – Adhésif hydrosoluble (FSC® Mix Credit) and a smaller format for our 75cl bottles, as we joined the reuse family in March 2023. To be able to return the bottles and reuse them, we were asked to meet very strict specifications concerning the labels, and the labelletiquette.fr team helped us to make this change successfully.
Read more
Find the Brasserie de l’Antidote on its website and on instagram.
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