Trends and tips for honey labels

Honey is a product of all times, but there are also trends to report when it comes to taste and health. We also give you tips on the design and content of honey labels.

The world of honey: When taste meets functionality

Despite the many traditions and ancient wisdoms surrounding honey, new trends are influencing the development of honey-based products.

1. Whipped honey: Appreciating the unique flavor of honey plays an important role in this new trend, the aerial whipping of honey. The result is called whipped honey. Flavored or not with other ingredients, such as ginger or sea buckthorn, whipped honey has an airy, creamy texture. By trapping oxygen in the honey, the flavor is enhanced. In addition to the enhanced flavor, whipped honey is easier to spread and use in honey-based dishes. What’s more, the mouthfeel of whipped honey is incomparable!
2. Combinations with other flavors: In addition to traditional honeys, experimental flavors have emerged in recent years, such as combinations of honey with ginger, cinnamon, chocolate or spices.
3. Honey as medicine: The health benefits of honey have long been known. It stimulates the immune system and can therefore be useful for allergy sufferers. Manuka honey goes even further, claiming antibacterial and anti-inflammatory properties. Manuka honey has therefore been popular for some time.
4. Vegan honey is a relatively new product, made without the intervention of bees. Production begins by machine-harvesting nectar from flowers and plants. Next, the nectar undergoes a special treatment that mimics the chemical processes bees perform to make bee honey. Synthetic honey offers an alternative for people who are allergic to bee products or prefer a vegan lifestyle. The question is, of course, to what extent the vegan product ultimately remains natural, especially given the high level of technology required for production.

Tips for designing honey labels

1. Creativity: An attractive honey label is an incentive to buy. Choose a style that suits your brand. For a modern look, capitalize on trends such as expressive fonts or minimalist graphics. Choose a different type of label. Why not a lid label, or a sealing label. Our professional graphic correction service will be happy to help you with the layout!
2. Authenticity: What’s on the label must be in the label. Make sure the design of your honey labels is authentic. Ideally, the look of your honey should represent the values you stand for. Emphasize the characteristics of your product and stay honest.
3. Correct information: Make sure all important information is clearly visible on the label, such as use-by date or quantity. It’s important to check honey regulations. You’ll find more information on the Ministry of the Economy website.
4. Uniformity: A uniform design for all your products, also known as “corporate design”, is particularly recommended. Recurring fonts, colors or images on the honey label support a uniform look and increase recognition value.
5. Quality: Label printing must be of the highest quality. In addition, color tones must be correctly implemented and the print result must be very sharp to underline the quality of your honey. But don’t worry: that’s precisely our expertise! We print digitally with vivid colors in high resolution, at fair prices. If you want to be sure of a perfect print result, order our graphic correction service now.

Last tip

To find out more about honey labels, click here. Read our blog on the history and future of honey.

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